About the Project
McAlister’s Deli is an American restaurant chain started in 1989 in Oxford, Mississippi. It was aquired by Go To Foods in 2005. There are 500 locations in 29 states. Go To Foods aimed to enhance customer engagement post-pandemic through their loyalty app. The project involves encouraging users to update the app, revamping payment screens to include Apple Pay/Google Wallet, and integrating gift card options during payment.
Team Size
1 UX/UI Professional
Product Manager
Development team
My Role
UX/UI Designer
Tools
Figma
Date and Duration
August 2023
3 weeks
Proto Persona
A proto-persona was employed to portray my initial assumptions regarding the typical users of the McAlister’s App, drawing from my existing understanding before delving into research.
Interview and Survey Data:
8 User Interviews
User Research
Also Completed:
Contextual Inquiry
Affinity Diagram using user data
Empathy Map
Heuristic Evaluation
Accessibility Evaluation
User Insights
•
Data Analysis
•
Feature Iteration
•
User Insights • Data Analysis • Feature Iteration •
More Research
Competitive Analysis
3 direct competitors | 2 indirect competitors
User Persona
User Insight: