Moe’s Loyalty Work
Coming out of the Covid, Moe’s Southwest Grill wanted to rework their loyalty program to get reignite customer engagement . The industry landscape had changed from in-store dining to a majority of customers wanting pickup/curbside, and delivery. The company wanted to enhance existing features, address evolving customer preference, and differentiate from competitors.
A program that offers frequent surprises will likely see a spike in sales and can be less generous with other benefits.
-Blank, Katherine, "Why Customer Loyalty Programs are so Important",Forbes, www.forbes.com/sites/kpmg/2017/09/13/why-customer-loyalty-programs-are-so-important/, September 13,2017.
Competitive Analysis
3 direct competitors | 2 indirect competitors
